All SEO advice we give to the users of our plugin or the readers of our blog boils down to the same thing: just build a website that’s awesome. Google wants to give a user the best result for a certain search query. If your SEO strategy is focused on being the best result, and creating the best website possible, you’re probably on the right SEO-track.
1. Solve orphaned content
Orphaned content has few internal links from other pages or posts linking to it. Google will consider this type of content to be of less value. So, if an article is important to you, you should make that clear to both Google and your visitors. Link to that particular article from other relevant content. Linking to it from articles that generate a lot of traffic in the search engines will help Google and your audience get to your blog post. You can identify your orphaned articles with Yoast SEO.
2. Tackle keyword cannibalization
Keyword cannibalism can occur if you optimize two (or more) posts for focus keywords that are not exactly, but almost the same. For Google, it is hard to figure out which of these articles is most important. As a result, you could end up ranking low with both articles. Your internal linking structure could solve a part of your keyword cannibalism problems. Think about which article is most important to you and link to it from the less important long tail articles.
In many cases, the best way to solve keyword cannibalization problems is content maintenance, which means: combining articles. Find articles that focus on similar search queries. If two articles both attract the same audience and basically tell the same story, you should combine them. Rewrite these posts into one amazing, kickass article. That’ll absolutely improve your rankings and solve your keyword cannibalization problem. After all, Google loves lengthy and well-written content.
3. Improve your site speed
Speed is a crucial aspect of SEO. Google just likes fast websites. You can improve your site speed through (better) hosting or by installing a caching plugin. Or, if you’re feeling adventurous, by doing both. Read more about site speed in our article on how to improve your site speed.
4. Fix those Google search console errors
The Yoast SEO plugin integrates with Google search console. If you want to improve your SEO, start by solving the errors that Google search console found on your website. Read there posts on Google search console to get started.
Conclusion: SEO stands for Seriously Effortful Optimization
SEO just is a lot of work. I cannot give you an easy answer to the question ‘How to rank high?’. SEO is a long-term strategy, and it’ll only work if that strategy focuses on creating an incredible website. You should focus on everything: great UX, flawless technical SEO, awesome content, good site structure. Our Yoast SEO plugin will help you optimize your website, making things a little bit easier for you. But you’ll have to put a lot of effort into it for it to be successful. SEO just stands for Seriously Effortful Optimization. Good luck!